TNC Case Study - Toyota

History:

•Founded in August 28, 1937
•1936 first passenger car - Toyota AA
•2008 Toyota Sales surpassed General Motors making Toyota number 1 in thw world
•From September 1947 small sized vehicles sold under the name Toyopet
•Entered the US market in 1957 with the crown
•Early 60s US began placing stiff import tariffs on certain vehciles
•1964 chicken tax - 25% tax on imported light trucks
•In response Toyota started building plants in America by early 80s
•1982 Toyota Motor Company and Toyota Motor Sales merged into one company - Toyota Motor Cooperation
•2002 Formula One works team


Statistics:
•Industry - automotive
•Founded - August 28, 1937
•Headquarers - Toyota, Aichi, Japan
•Prodcuts - automobiles, commercial vehicles, engines, motorcycles
•Capital - 397.05 billion Yen (£2.6 billion)
•Number of employees - 331,876
•Production Output - 9,909,440 units
•Revenue - 22.064 trillion Yen (£0.14 trillion)
•Profit - 962.1 billion Yen (£6.2 billion)
•Sales: 2011 - 18,993.6 Yen
            2012 - 18,583.6 Yen
            2013 - 22,064.1 Yen (£142.35)


Locations:
• Over 50 years Toyota vehicles have found their way to over 170 countries and regions
• 51 bases in 26 different countries and regions
• Factories in every continent
• Sales:
 - Japan - 8,152,884 Yen
 - North America - 8,771,495 Yen
 - Europe - 3,346,013 Yen
 - Asia - 1,969,957 Yen
 - Others - 1,707,742 Yen


Natural Hazards:
•2011 Tsunami meant the total impact of the disaster was a decrease in output of about 150,000 vehicles
•Thailand floods 2011 impacted global production - caused a decrease in output of 240,000 vehicles


Negative Press:
•2009 to 2010 Toyota recalled more than 9 million cars and trucks and halted production sales
•Vehicles experienced unintended acceleration
•In 2012 recall of 7.43 million vehicles to fix malfunctioning power window switches
•Number of safety issues with brakes, accelerator pads and floor mats
•Floor mats could trap accelerator pedals - 5.3 million recalled
•Sticky accelerator pedals - 4.63 million recalled (2.3 million in USA, 1.8 in Europe)


Positive Press:
•Supporter of the Toyota Fanily Literacy Program along with National Center for Family Literacy - helps low income community members - education, United Negro College Fund
•Has contributed to a number of local education and scholarship programs for the University of Kentucky, Indiana and others
•Robots for elderly care
•End of the life hybrid vehicle battery collection - in 16 years recycled 30,000 batteries
•March 2008 Toyota Tsunami Plant installed photovoltiac system rated at 2000 kW - power for 500 households
•Focus on environmental development design and production and sales
•World leader in envionmentallly friendly vehicle technology
•From 2006 all vehicles equipped with eco drive indicator which improves fuel efficiency by 4%
•Donates $1 million and 5 vehicles to Everglades National Park